January 10, 2019
Development of agribusiness in turbulent times
By Gustavo Grobocopatel (President of Grupo Los Grobo). For the December 2018 Edition of the Institutional Journal of the Rosario Stock Exchange.

The challenges of these times require coordination and alignment of visions and actions of the whole society, especially from companies and the State, which are organizations where the energy of man has more consequences on daily life.

Our challenge is to give humanity food security, develop activities in harmony with nature and combat poverty and all of them can be solved if we can align the work of the private sector and the public since the complexity and depth of them require a systemic approach, which also integrates society as a whole.

We believe that we are in the right place -the Americas- and in a suitable sector and time, since the demand for our products will grow in quantity and quality during the next decades. We have a commitment to the inhabitants of this world for their provision in a timely manner.

There is no other region on the planet that has the conditions of the Americas to provide the food that will be demanded and raw materials for construction, clothing, medicines, and other multiple uses.

The region is a broad photosynthetic platform that converts sun and water into multiple products that come out of our valleys, plains, forests, mountains, seas and rivers. We have abundant and cheap water, much more than the rest of the planet. But above all we have a culture on how to cultivate, which comes from ancestral and remote America, acquired and improved by recent migrations.

On these foundations we are riding in a technological convergence without precedents and without known limits. Biotechnology allows the design of plants transforming them into "factories" that absorb CO2 and use solar energy. They are the basis of a new green industrial revolution that will take place in the rural areas of our continent. They will be accompanied by a new chemistry, the microbiology that domesticates microorganisms and the technologies to plant without removing the earth. For the first time in history "farmer" is not synonymous with "farmer" and we can give our children better soil than we received them. Robotics, precision agriculture, nanotechnology, management based on artificial intelligence, the internet of things, learning of machines and the uberization of logistics and services, will change the forms of organization, the division of labor and the use of assets.

The peoples of the Americas must receive these transformations with hope and self-transformation to internalize them. Entrepreneurs have the challenge of creating sustainable and inclusive business ecosystems, integrating complex and diverse activities. For example, the integration of agribusiness with gastronomy, tourism and specialized services based on IT that converge to make these products more competitive and desirable. Economic developments must incorporate the language of life, we must communicate with nature creating a synergistic link, with more life and diversity. Worlds, cultures of science and business must also converge and the state must facilitate these flows.

But we will not be condemned to success, we must prepare. Entrepreneurs, States and society's organizations, we must work together to make this process with hope, including the majorities, generating progress for many and inclusion for all.

We also need institutions of this century and a State of this time: A facilitating State, a builder of public goods, a State that learns and changes permanently. A State that leads transformations and transforms them into a collective feat.

These transformation processes must be conducted and oriented within the framework of a clear purpose. What is the meaning of this process? We must not lose sight of the fact that if we do not create welfare with dignity our efforts and actions lose their raison to be. The result of this work should not be measured based on what we give but for what people receive, increasing their capabilities. According to Amartya Sen, Nobel prize for economics, these are: to be more free, more autonomous, more employable, more enterprising, more supportive and healthier. If we manage to create them through our actions, we will be on the right track, if we have not succeeded, we must correct them.

We can not be distracted, not only must we walk in the right direction, we must also do it as quickly as possible.

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