December 15, 2022
Digital agriculture aims to be profitable, clicking on sustainability
In the second edition of the "Digital Transformation of Agriculture", leaders of the agricultural sector told how they work with new technologies.

In the last five years, a transformation process has been accelerating in the Argentine countryside, and throughout the world, whose final purpose is the sustainable production of more food, of higher quality and with information and traceability of how it was produced.

In this process, technological startups, Agtechs, made their appearance, collaborating and helping to improve the traditional forms of agricultural and livestock production. Some of them were part of the 2nd edition of the conference "The Digital Transformation of Agro", which was held this week in Buenos Aires, where the more traditional firms also told how the process of adapting to change was.

"Agriculture is a great ecosystem made up of various participants, within which the producer is the originator and main actor," said Ignacio Eguren, CEO at AgroPro and host of the meeting. "The digital transformation of agriculture includes the use of new tools, but also the adaptation of processes and the need to act collaboratively among all the actors in the production chain," said Ignacio Eguren.

The conference was held in the ÁreaTres co-working space, in the Palermo neighborhood. It was divided into 6 thematic axes and was moderated by Luisina López Hiriat.


In the first axis, the "Challenges and Opportunities in Agriculture" were raised and had as speakers representatives of traditional companies, who recounted the adaptation process in the face of the need to produce sustainably.

Ignacio Lartirigoyen, Co-founder and President of Lartirigoyen, one of the leading companies in the sector, recalled that a few decades ago “agriculture was not a thriving sector like it is now. And today the new generations demand more than the markets”. Within what he described as a "learning" he said that "now a part of the company is dedicated to earning money and another to being sustainable", so he announced that they project to be zero carbon by 2030. “We use 33 agricultural startups in different technologies and we invest in 5”.

Norberto Sahores, Co-founder and Director of Desab, another of the large benchmark companies in the sector, considered that Argentina has "the challenge of conserving the soil resource and ensuring that it maintains its capacity." "There is a demand to return to nature", given that today "Today extensive agriculture has the enormous challenge of generating raw material in a sustainable and traceable way, to make healthier food". Sahores trusted that "technology will be able to solve it."

The panel was completed by Martín Sackmann, Innovation and Development Manager at Los Grobo, who highlighted the current context in which agriculture “ceased to be a closed sector; today there is a lot of interaction”. In soccer code, he projected the desire, for the 2026 World Cup, for Argentina to reach "a harvest of 200 million/t with the main crops and new alternative crops" and to go from talking about precision agriculture or by environment "to talking about agriculture for the environment.

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