March 26, 2021
Enrique Iglesias: ”Hand in hand with technology we can offer better products to the world”
The Uruguayan leader said so in the presentation of a digital relationship platform presented by the agricultural businessman Gustavo Grobocopatel.

A 90-year-old man and the name of a character who died in 1889 were inspiring enough to talk about the digital technologies that are changing the world today. “I like to weave from the present with the past, to project the future with good foundations, explained Gustavo Grobocopatel, head of Los Grobo, when presenting Mauá, a digital relationship platform for agricultural producers.

The name of the platform refers to Barón de Mauá, a Brazilian considered the first industrialist in his country, in the 19th century, and one of the forerunners of South American entrepreneurship. An admirer of him, Enrique Iglesias, an internationalist leader born in 1930, who was Foreign Minister of Uruguay at the founding moments of Mercosur and for several years president of the Inter-American Development Bank (IDB), was chosen to thread three centuries of history in the region.

In this context, Iglesias stressed that "South America has great opportunities for the commercialization of its production, based on an agroindustrial basis, and with the help of technologies we can offer better products to the world."

Grobocopatel took into consideration the turbulent present with great uncertainty in the world in which we live, and invited us to face this challenge with the experiences of the past and with innovations such as the digital development presented.

In this sense, Iglesias highlighted that in the second half of the 20th century, after 30 years of wars, 4 positive axes erupted: global solidarity (via international organizations), a strong evolution of technology (“which allowed working less, massification of the middle classes and the democratic order.

Aware that "the 21st century once again created dilemmas," Iglesias warned that it would be very important for there to be cooperation between the United States - the global leader of the last 75 years - and the emerging power, China. "They should seek a balance between the market and democratic institutions," said the Asturian, Uruguayan by adoption.

In the conversation, it was stated that Iglesias is now an advisor to the Economic and Social Council chaired by Gustavo Beliz. Regarding this, the Uruguayan said that "it is the way to move forward, seeking consensus among a wide spectrum of sectors."

Mauá's presentation is part of a Los Grobo innovative technology development program. The company based in Carlos Casares seeks a greater approach to customers "with the aim of accompanying them both in remote decision / consultation occasions and in analysis and administration processes."

Within the framework of Los Grobo's operations with the producers with whom it interacts, Mauá adds information regarding commercial operations and current account, news and community activities that contribute to a better interpretation of the multiplicity of factors that influence the business.

It also implies a “commitment to the responsible adoption of cutting-edge technologies, which include developments in the Internet of Things, Artificial Intelligence and Machine Learning among others, with the conviction that the future of the agricultural business demands that we add to the values ​​and knowledge of always, the most modern tools that empower them”, said Grobocopatel.


Automatic translation from spanish.

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