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Los Grobo Agropecuaria has three main business verticals and currently processes 238,000 hectares of crops in association with clients, reaching the producer through 31 branches (Buenos Aires, Córdoba, Entre Ríos and Santa Fe) and marketing 2 million tons of grains through their collection centers.

"The impact of the pandemic on the level of operation and business was less in the company and agriculture in general, since we manage biological processes that can hardly be stopped. Making abstraction on the effect in the markets and, therefore, in the commodities that later it was reversed with the course of the year ”. Emanuel Bodega Duckwitz, manager of Agricultural Production at Los Grobo Agropecuaria, explains, from the outset, how the pandemic affected the sector in general, and Los Grobo in particular. “The greatest impact was given in the way we work, where from one moment to the next we had to deepen and maximize the communication capabilities and infrastructure, inside and outside the company, learn to work online and in good shape. decentralized ”, he adds. And he rounds off: "these new capabilities that we develop, through collaborative work online with many people at the same time, is something that is here to stay, where the challenge is to maintain long-term efficiency standards."

Noticias: What are the short and medium term projections for Los Grobo?

Emanuel Bodega Duckwitz: In the short term, we are starting the harvest of coarse grain crops (sunflower, corn, soybeans, sorghum), where despite the fact that some regions such as Entre Ríos, Santa Fe and west of Buenos Aires suffered the lack of rainfall from mid-February to mid-March, impacting local projections to a different extent, counteracts with good prospects in Córdoba, San Luis and southeast of Buenos Aires, added to a positive impact on commodity prices, projecting a good year-end, as well as in agro-inputs retail activities and grain origination.

Noticias: And in the medium term?

Bodega Duckwitz: We project growth in each of the business verticals, added to the opening of new service distribution centers, increasingly permeating the Pampas geography. In this context, Los Grobo launched its new Mauá platform, a digital tool that will allow producers - their customers in a first stage - to access updated information for decision-making, such as the price of grains and inputs, or data related to the climate, as well as regarding the operations or the current account that the client has with the company.

Noticias: How did the project come about?

Bodega Duckwitz: It is something that we have been thinking about for a long time and materializing for a little over a year. For several years we have been in an era of constant changes and technological developments, where most of them focus on product technologies (seeds, biotechnology, mechanization, robotics) and more recently technologies based on the generation, analysis and processing of data for generate more and better information for decision making.

Noticias: What unmet demand did you see for your creation?

Bodega Duckwitz: From numerous meetings with clients, partners and industry leaders, all of them concluded in a need for transparent, simple and easily accessible information, as well as streamline the links and flow of transactional data between the company and its clients. . We see that today the problem is not a lack of information, but how to administer, debug and manage it.

Noticias: What added value does MAUÁ incorporate for Los Grobo in particular and for the relationship with its customers in general?

Bodega Duckwitz: The tool is designed so that our producers and the general community have access to knowledge and information easily and from any time and place. Also streamlining the relationship between our clients and the company, providing tools to manage their business with information and transparency in the data that flows between the parties.

Noticias: What features does this new tool have?

Bodega Duckwitz: MAUÁ integrates and draws on different sources of information, internal to the company and external sources, analyzing and processing using AI technologies (artificial intelligence), machine learning, among others.

Noticias: What other projects have you already incorporated and which are under study?

Bodega Duckwitz: During the last three years we have been incorporating tools based on business intelligence, we migrated the management towards the renewal of the technological infrastructure. Going forward and in order to continue advancing in the MAUÁ project, we are working on continuing to develop new tools for our clients, based on the simplicity, agility and transparency of both transactional and operational information, thinking about a more efficient and sustainable production.

Noticias: What impact does technology have on global business?

Bodega Duckwitz: It has a high incidence, since all processes and operations are supported by different technological tools in search of improving operational and management efficiency, shortening times and automating tasks, to put a greater focus on service. → noticias.perfil.com

Automatic translation from spanish.