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Stay with these words: "Made in the Americas." It will be one of the great mottos at the Business Summit of the Americas, to be held on April 13 and 14 in Lima (Peru), in parallel with the meeting of heads of state and government of the continent. The Inter-American Development Bank (IDB) qualifies this meeting, which will bring together 12 presidents and more than 700 business leaders, as "the most important business event in the hemisphere."
It is because Latin American entrepreneurs of the caliber of Isabel Noboa, executive president of the Nobis consortium in Ecuador; Gustavo Grobocopatel, president of Grupo Los Grobo in Argentina, and Eduardo Hochschild, executive president of the Hochschild mining group in Peru, among many others. They are three references in the business world of Latin America, whose firms have expanded globally.
Noboa is in charge of Nobis, one of the most important holdings in Ecuador that operates in the agricultural, real estate, industrial, commercial and tourism sectors. It employs more than 8,000 workers and the revenues exceeded 600 million dollars in the last financial year. His father, the entrepreneur Luis Noboa Naranjo, made Ecuador the leading exporter of bananas in the world thanks to the work of Exportadora Bananera Noboa, which he founded in 1961 (Read more: How was the family transfer of the largest banana empire in Ecuador).
Precisely, Noboa will be one of those in charge of talking about the "fact in the Americas", that is, the growing importance of global value chains. How can Latin America and the Caribbean reduce the costs of access to foreign trade and thereby increase their participation in regional and global value chains? Is the region maximizing the full potential of its comparative advantages?
These are some of the questions that the Ecuadorian will try to answer with the Brazilian Luiza Helena Trajano, CEO of Magazine Luiza, one of the largest suppliers in Brazil with more than 800 stores selling everything from appliances to technology, toys and kitchen utensils. The paper will also include the Peruvian Carlos Añaños, president of Patronato Pikimachay; the CEO for the Americas of DHL Express, Mike Parra; and UPS, Romaine Seguin.
For its part, Los Grobo is one of the most powerful agricultural groups in the country and also in Latin America. It produces 300,000 tons of soybeans per year, 100,000 of wheat, 100,000 of corn, and at least another 10,000 of sunflower. An empire dyed green that invoices 1,000 million dollars per year (See more: The Argentine kings of soy are betting on technology to understand nature).
Gustavo Grobocopatel will speak in Lima about the agroindustrial revolution. According to data from the Summit itself, around 28% of the 445 million hectares of land potentially suitable for the sustainable expansion of the cultivated area in the world is found in Latin America and the Caribbean. This is a "great opportunity" for the region to become the main provider of food throughout the world. So far, 50% of world exports of bananas, sugar and soybeans come from Latin America and more than 25% of those of coffee, beef, chicken and corn.
That's where the Los Grobo experience comes into play. The group has much to say to help the region consolidate a leading role in world food production. Also on how to take advantage of technological improvements in the primary sector. And how not, how to encourage the participation of small farmers within the regional and global value chains. Again, the "fact in the Americas" will come out.
The Argentine businessman will be accompanied by Marie Haga, executive director of the NGO The Crop Trust in Peru, and Costa Rican Pablo E. Vargas, CEO of Café Britt.
Finally, on natural resources and intelligent energy will speak the Peruvian Eduardo Hochschild. It is the third fortune of Peru with 1,500 million dollars, according to Forbes. He is in charge of a family business. His great uncle founded the Hochschild group, focused on the minerals trade, in 1911. It was not until 1987 when Eduardo joined the company. Just 11 years later, he was named president of the company and currently, in addition to presiding over the mining company, he is also in charge of Cementos Pacasmayo. Based in Lima, Hochschild is listed on the London Stock Exchange and manages gold and silver mines in Peru, Chile and Argentina. Meanwhile, Cementos Pacasmayo is listed on the Peruvian market and also on the New York Stock Exchange, where it debuted in 2012.
At the Business Summit of the Americas, Hochschild will try to offer answers to questions such as: How can the Americas sustainably extract natural resources? How can the latest smart grid technologies be successfully implemented? How can governments and companies work together to make the most of the region's natural resources?
In the same talk, the economist Vivianne Blanlot, director of Antofagasta Minerals (Chile) will also speak. Former Minister of National Defense in the first government of Michelle Bachelet and in charge of the evaluation of investments and programs in the area of energy, mining, potable water and road infrastructure in the IDB, Blanlot is in charge of the mining company, which is listed on the Stock Exchange. London and has copper mines in Chile. It is controlled by the Luksic, one of the main fortunes of Chile.
The US General Electric and AES Corporation, and the Canadian Barrick Gold and ATCO complete the panel discussion. And it is that the big US companies will assume leadership at the Summit. Of the 40 firms that will offer a talk, 21 come from the United States (See more: The most important multinationals in the US take over the Summit of the Americas).
It should be noted that the appointment will also be attended by Latin America's representative Aimeé Sentmart, executive president of Banistmo (Panama); Juan Eduardo Errázuriz, CEO of Sigdo Koppers (Chile); Mariela García de Fabri, CEO of Ferreycorp (Peru); Roque Benavides, president of the National Confederation of Private Business Institutions of Peru; Bruce Mac Master, president of the National Association of Businessmen of Colombia, and Robson Braga de Andrade, president of the National Confederation of Industry of Brazil.
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Published by: www.alnavio.com (Spain). Writen by: Leticia Núñez.
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