Los Grobo in the Media
Unlike the image studies, the Merco ranking intersects the visions of the companies' interest groups, known as stakeholders. From that series of filters the general ranking emerges, but the opinions have their own weight and each group answers specific questionnaires. For instance, the evaluation of company executives represents 22% of the total, maximum percentage.
The questionnaires serve to trace the reputational profiles of the companies that operate in Argentina. Each manager, for example, should indicate of each company chosen 3 strengths and a weakness among 18 variables. The financial economic results, the quality of the commercial offer, the talent (related to the company's staff), the ethics and corporate responsibility, the international dimension of the company and innovation.
Beyond the vision of the stakeholders, there are two that are especially relevant. The general population (Merco Consumo) and Merco Talent, which is prepared based on the opinion that employees of their own companies have to work for.
For ordinary people (3,130 surveys), the top ten was made up of Google, Mercedes-Benz, Microsoft, Adidas, Visa, Arcor, Mercado Libre, Unilever, Samsung and Nike. They evaluated various things, including the value and quality of the offer of products and services; the emotional value of the offer; corporate responsibility (ecological and social commitment, for example); and business confidence.
The Merco Consumption has a weight of 10% in the general ranking. The remaining tables correspond to the rest of the stakeholders and the number of people who gave their opinions. The top five of financial analysts (80) are made up of Mercado Libre, Google, Apple, Netflix and Toyota. Economic information journalists (75): Mercado Libre, Netflix, Google, Arcor and Coca-Cola. Government members (48): Arcor, YPF, Aerolineas Argentinas, Quilmes and Mercado Libre. NGOs (62): Arcor, Banco Galicia, Natura, Google and Nestlé.
Union members (60): Roemmers Laboratories, Toyota, Arcor, YPF and Google. Consumer associations (85): Natura, Arcor, Toyota, Honda and Nike. Influencers (42): Netflix, Apple, Google, Takeoff and Disney. Corporate professors (42): Google, Mercado Libre, Apple, Netflix and Toyota.
As is traditional, in addition to preparing the general ranking of companies and business leaders, the research also distinguishes those that were best valued by item, over a total universe of 32: agriculture (Grupo Los Grobo), food (Arcor), automotive (Toyota ), banking (Banco Galicia), drinks (Quilmes), fuel (YPF), consulting (Accenture), real estate development (Irsa) and specialized distribution (Farmacity).
Drugstore, perfumery and cosmetics (Natura), appliances and telephony (Samsung), energy (Pampa Energía), entertainment (Disney), recyclable packaging (Tetra Pak), Pharmaceutical (Bagó), financial capital (Insud Group), credit cards ( Orange Card), infrastructure and services (Roggio Group), media (Clarín), oil and gas (PAE) and chemical (Bioceres).
The rest of the items analyzed were the following: restaurants (McDonald's), general retail (Mercado Libre), health (Grupo Osde), insurance (Sancor Seguros), public services (Naturgy), tourist services (Take off), steel and metallurgy ( Techint Group), technology (Google), telecommunications (Telephone) and passenger transport (Aerolineas Argentinas). clarin.com
Automatic translation from spanish.