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January 15, 2018

Ranking of Corporate Prestige

The January edition of Economic Press again contains the Prestige Ranking, with more than two decades of tradition and a unique and innovative measurement mechanism that allows to measure reputation, people, brands, and every aspect of the company, resulting in a 360º vision of the companies.

First issue of the year 2018 of the Dean of the Argentine economy and business magazine, Prensa Económica, of course with the seriousness and rigor that characterizes our exclusive reports for 43 years. The Entrepreneurial Prestige Ranking analyzes all the variables that a company can have, according to the assessment of the main managers, CEOs and opinion leaders. This methodology, created by one of the global pioneers of applied neuroscience, Néstor Braidot, not only provides accuracy in an intangible issue, it is also made more current each year by the multiplicity of factors and perceptions that make the image of a company in front of to society.

In 2018, these opinion leaders considered 10 attributes as the main ones that defined the Prestige of a company.

ATTRIBUTES THAT DEFINE THE PRESTIGE OF A COMPANY

1. Adaptation Capacity to the Environment (20.1%) *
2. Quality of Products / Services (18.4%)
3. Economic-financial solvency (11%)
4. Public Image (9.8%)
5. Solvency of the Management Team (8.5%)
6. Quality of Human Resources (8.8%)
7. Strategy of MKT and Communication (8.6%)
8. Corporate Social Responsibility (5%)
9. Brand Portfolio (3.6%)
10. Billing Volume (3.1%)

* Total percentage of 1st, 2nd and 3rd mention (present in the magazine)

Finally, and taking these and other attributes as parameters, the Top Ten of the 2018 Ranking of Corporate Prestige was as follows:

TOTAL RANKING:

1. ARCOR (100 points)
2. UNILEVER (83.24 pts)
3. COCA COLA (75.22 pts.)
4. QUILMES (73.57 pts)
5. TOYOTA (62.43 pts)
6. TECHINT (54.21 pts)
7. MASTELLONES HNOS. (52.38 pts)
8. VOLKSWAGEN (48,13 pts)
9. SANTANDER RÍO 42,81 pts)
10. BAGÓ (36.78 pts)

AGRIBUSINESS

1. LOS GROBO
2. ACEITERA GRAL. DEHEZA
3. MOLINOS RIO DE LA PLATA
4. CARGILL
5. BUNGE
6. CRESUD
7. ADECOAGRO
8. NIDERA
9. MONSANTO
10. MOLINO CAÑUELAS

MOST PRESTIGIOUS ENTREPRENEURS:

1. Luís Pagani (24.5%)
2. Paolo Rocca (17.9%)
3. Marcos Galperin (8.6%)
4. Marcelo Mindlin (5.7%)
5. Gustavo Grobocopatel (4%)
6. Eduardo Constantini (3.6%)
7. Eduardo Elztain (3.1%)
8. Martín Migoya (2.8%)
9. Enrique Cristofani (2%)
10. Sebastián Bagó (1.7%)

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Published by: prensaeconomica.com.ar

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